Paiger Recruitment Marketing

Turn market evidence into campaigns candidates will actually see.

Paiger connects the hiring insight to the execution: the campaign angle, job advert, branded creative, recruiter post and employee advocacy content.

See Recruitment Marketing in action →View pricing
Marketing keeps control of the brand. TA gets the speed to act on the market.
Turn insight into campaigns

Start with what the market is telling you.
Turn it into something candidates will actually see.

Paiger takes the evidence from Market Intelligence and helps TA turn it into a joined-up recruitment campaign: the angle, advert, branded creative, recruiter post and employee advocacy content.

FROM ONE MARKET INSIGHT Build the whole recruitment campaign.
MARKET EVIDENCE

Hybrid mentions are down 9%, vacancy ageing is up and three competitors increased engineering hiring.

↓
01Job advertRewrite around what matters.
02Branded creativeOn-brand assets for the role.
03Recruiter postA useful angle, not another vacancy dump.
04Advocacy contentGive employees something worth sharing.
RESULT One insight. One campaign. Multiple routes to market.
01 Market insight What changed, where the pressure is, what candidates are seeing.
→
02 Campaign angle What to lead with and what needs to change.
→
03 Campaign assets Advert, branded creative and recruiter content.
→
04 Distribution Job sharing and employee advocacy carry it into the market.
Supporting capabilities

The tools underneath the campaign workflow.

01

The Vault

Reuse approved recruitment assets, EVP content and winning campaign material instead of starting from a blank page.

The campaign memory.
02

Brand Studio

Create the role-specific imagery the campaign needs using the brand rules already defined by marketing.

On-brand by default.
03

LinkedIn Scheduler

Schedule recruiter content as part of the campaign rather than relying on everyone remembering to post.

Campaign consistency.
04

Campaign Builder

Join the insight, advert, social copy, creative and advocacy content into one recruitment campaign.

The workflow that connects it.
Self-serve, not free-for-all

Give TA speed without giving up the brand.

Marketing sets the brand, templates and approved assets. TA finds, creates, schedules and publishes what it needs. Paiger keeps the whole workflow connected to the role and campaign.
The rest of the platform

One workflow. Four connected capabilities.

01Understand the market

Start with live hiring-market evidence, competitor activity and employer brand.

03Share every job

Turn campaigns and live vacancies into automatic social distribution.

04Activate your people

Extend every campaign through employee advocacy.

Talent Attraction Strategy Call

Bring us your hiring challenge.
We'll show you what we'd change.

A 30-minute working session with Josh Willows, Head of Corporate Sales at Paiger and former Broadbean + IBM. Bring a role, market or attraction challenge. Josh will look at the market with you, share what he sees and show you what he’d change.

Book a strategy call →
Josh Willows, Head of Corporate Sales at Paiger
YOUR STRATEGY CALL With Josh Willows Head of Corporate Sales at Paiger · Former Broadbean + IBM
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