Paiger Market Intelligence

Stop guessing what the talent market is doing.
See it.

Use live hiring-market evidence to understand demand, competitor activity, employer brand, role difficulty and what should change before you launch the next campaign.

Built for TA teams that need evidence, not another AI answer without the underlying market data.
Start with the market

Talent attraction gets easier when you know what you are competing against.

Paiger analyses live hiring activity across the market so TA can see where demand is changing, who is competing for the same talent and where attraction is getting harder.

  • 01See hiring demand changeTrack vacancy volume, ageing roles, locations, seniority and changing skills from January 2021 onwards.
  • 02See who you are competing withUnderstand which employers are hiring, what they are hiring for and where market pressure is building.
  • 03See your employer brand the way candidates see itCombine market evidence, careers messaging and reputation signals to see where your employer brand is helping attraction, and where it is costing you.
Live hiring-market intelligence

Ask a real hiring question. Get a market answer.

Software Engineer
Manchester, UK
→
18%increase in hiring demand
31%of vacancies open 30+ days
42employers hiring repeatedly
+7dchange in average vacancy age
MONTHLY MARKET UPDATE Software Engineer · Manchester
Runs monthly ✓
What changed since your last report
Vacancy demand↑ 12%
30+ day vacancies↑ 6 pts
Avg. vacancy age↑ 4 days
Hybrid mentions↓ 9%
WHAT MATTERS

Three competitors increased engineering hiring while vacancy ageing also rose. Competition is tightening.

WHAT I WOULD DO

Review the advert and EVP before the next hiring campaign. Hybrid flexibility is becoming less common, so clearer differentiation matters more.

The Market Intelligence layer

Run the report once. Then let Paiger keep watching.

Generate a report when you need an answer, or schedule it to rerun monthly. Paiger compares the latest evidence with the previous report and sends you the changes worth paying attention to.

01 · Role ReportSchedule monthly

What does this hiring market actually look like?

Track demand, hiring pressure, vacancy ageing, repeated hiring, changing skills and the employers increasing activity around a role and location.

Historical demandHiring pressure30+/60+ day rolesChanging skillsMonthly monitoring
Hiring pressure

High

Vacancy volume↑ 18%
Market share↑ 11%
30+ day roles26%
Average vacancy age↑ 7 days
02 · Competitor Analysis Schedule monthly

Who are you really competing against?

Compare up to three employers. See who's increasing hiring, where they're concentrating activity and which roles, locations and skills are changing.

Hiring trends Live vacancies Repeated job families Location shifts Monthly changes
COMPARE 3 EMPLOYERSEngineering hiring · London
Last 90 days
EmployerHiring30+ day roles
Competitor A↑ 24%31%
Competitor B↑ 11%18%
Your company↓ 3%27%
WHAT CHANGEDCompetitor A is accelerating engineering hiring while your activity has softened.
03 · Employer Brand & Reputation Report Schedule monthly

See your employer brand the way candidates see it.

Paiger combines your careers messaging, market position and online reputation to show where your employer brand is helping you attract talent, and where it is costing you.

01Reputation

Understand the themes appearing across employee and candidate conversations, review sites, social channels and the wider web.

02Competitive position

See where other employers are communicating something stronger or more consistently than you are.

03Where you're losing

Identify gaps in your proposition, careers messaging and candidate-facing content that are weakening attraction.

04What I would change

Turn the findings into practical changes to your EVP, careers messaging and recruitment campaigns.

Reputation analysis EVP benchmark Competitor messaging What I would change Monthly monitoring
EMPLOYER BRAND & REPUTATIONExample report output
Live market + reputation evidence
REPUTATION SIGNAL Flexibility is consistently praised.

Career progression appears repeatedly as a weaker theme in employee and candidate conversations.

WHERE YOU'RE LOSING Competitors talk about progression 2.4× more frequently.

Your careers messaging leads with culture and flexibility, but gives candidates less evidence of what progression actually looks like.

WHAT I WOULD CHANGE Make progression visible in the next engineering campaign.

Use employee stories, defined career paths and evidence of internal mobility instead of another generic culture message.

04 · Hiring Intake

Challenge the brief before the role goes live.

Paste the job description and combine live role-market evidence with advert benchmarking. Finish the intake with five decisions to make before opening the vacancy.

Role-market realityRequirement challengeCompetitor evidence5 decisions
05 · Job Advert Benchmark

Is the problem the market, or the advert?

Benchmark title, salary transparency, flexibility, requirements and skills against competing vacancies. See exactly where the advert is weaker, then rewrite it.

Salary transparencyFlexible workingRequirements countRewrite my advert
Talent Attraction Strategy Call

Bring us your hiring challenge.
We'll show you what we'd change.

A 30-minute working session with Josh Willows, Head of Corporate Sales at Paiger and former Broadbean + IBM. Bring a role, market or attraction challenge. Josh will look at the market with you, share what he sees and show you what he’d change.

Josh Willows, Head of Corporate Sales at Paiger
YOUR STRATEGY CALL With Josh Willows Head of Corporate Sales at Paiger · Former Broadbean + IBM
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